Axis 3 Action 3.3.4

Web Site Realization Locanda Stella Alpina

Intervention carried out by making use of the POR FESR 2014/2020 DGR 1390 of 16/9/2020 financing financing – Call for contributions for innovative digital investments in the tourist accommodation sector to encourage the recovery of tourism demand after the COVID-19 emergency

AXIS 3 “Competitiveness of production systems” – “Developing and implementing new business models for SMEs, particularly for internationalization” – “Consolidation, modernization and diversification of territorial production systems” – “Supporting the competitiveness of enterprises in tourist destinations, through interventions in the qualification of supply and product/service, strategic and organizational innovation” – “Innovative investments in the tourist accommodation sector”

The application is for a complete revamp of the website with enhancements and additions, installation of Wubook hotel management software-specifically the Essentials module-a cloud-based system to easily manage your facility, and finally integration of the innovative Hospitality Data Intelligence platform HBenchmark.

As for the site, the WordPress platform was completely reinstalled after a reset of the web space, to improve its performance and speed. All aspects of SEO expertise were taken care of, with a view to improving visibility in major search engines, from the optimization of images, text and content, to the structure of the site itself (Html, css, plugins). English language has been added to improve online visibility and be accessible to possible foreign language patrons.

In addition to the implementation of the website, the 2014-2020 POR FESR call for proposals enabled the Locanda Stella Alpina enterprise to make use of powerful digital tools to implement research and study activities for planning a more effective Marketing Strategy and logistical organization of work. Below are the next three actors that enabled these implementations.

Ivan Baù’s Terasweb was responsible for the installation and configuration of various software and devices designed to implement computer performance and security at the computer level and improve connectivity.

HBenchmark was responsible for the installation of the Hospitality Data Intelligence platform, which receives booking metrics from the PMSs, aggregates them and returns in real time a large set of performance indicators, strategic for business development of both the destination and the individual facility. It makes it possible to objectively measure past and future tourist flows in the area, helps identify periods of the year in which to create new opportunities and events to attract tourist flows, and provides targeted indications for more effectively planning communication and marketing strategies. It also makes it possible to optimize the offer by comparing it with that of one’s own territory.

Wubook is the all-in-one, cloud-based hotel management system to facilitate the management of all types of hotel facilities. The Online Booking option increases direct sales and boosts revenue through a system that streamlines the booking process and enables reservations from online patrons. The booking widget was inserted directly into the website in order to increase booking capacity. In addition, the Essentials module was installed to enable integration with HBenchmark’s software.

Public Support Granted:

€ 5.500